BURLINGTON, ONTARIO — (CANADIAN CHRISTIAN NEWS SERVICE) — Effective immediately, Rob Sheppard has been named General Manager, YES TV, announced today by Lorna Dueck, President & CEO, Crossroads Media Group (Crossroads), a leading broadcaster, distributor, and content producer of faith-based media.
Sheppard has been with Crossroads Television System Inc. (CTS TV)/YES TV in a programming management capacity since inception, and has been a key decision-maker in the development of the look and feel of the channel and its content. His responsibilities also included program acquisition and national market expansion. With the acquisition of its new programming lineup, Sheppard spearheaded the need for a change in branding from CTS TV to YES TV.
In this new role, Sheppard will focus on the sustainability and future of YES TV as a platform for delivering faith-based and family-oriented programming to the Canadian audience. While his role will shift from Program Director, he “…will still be involved in the acquisition of programming, with an emphasis on sustaining the great work that is YES TV into the future,” Sheppard said. “I will also focus on creating new strategic partnerships, and building upon current successes.”
With more than two decades of experience in the television industry, Sheppard has the bandwidth and depth of expertise to helm this organization and position it as relevant media for the next generation.
“We are fully confident that he will approach this leadership role with the same high level of commitment for YES TV’s aligned mission with Crossroads and valued position within the broadcasting landscape,” says Lorna Dueck, CEO, Crossroads Media Group. “Rob is a respected leader within our organizations and in the broadcast community, and we look forward to his continued influence to reach YES TV’s goals as the premiere broadcaster of family-friendly and inspirational television.”
As we end our second year rebranded as YES TV, we are consistently reaching over 3.69 million Canadians weekly.* That’s an improvement of 80% versus when we were branded as CTS TV.
For more information on this release please contact:
Doriel Moulton | Director of Corporate Communications
T. 905.332.6400 x 2277
1295 North Service Road
ABOUT CROSSROADS CHRISTIAN COMMUNICATIONS INCORPORATED
For over 50 years, Crossroads has been a leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads, was founded by Rev. David Mainse and is the longest running daily television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions in Canada and, through the internet, around the world. Recently, Crossroads USA launched an American edition of 100 Huntley Street, now available in the United States and online. Crossroads interacts with viewers via 24/7 prayer lines, receiving over 1,000 phone calls a day. Also, for more than 30 years, Crossroads has been a highly respected and effective not-for-profit aid agency. Having responded in times of natural disaster worldwide, Crossroads has raised funds and partnered with on-site, non-government organizations for emergency relief and long-term development strategies.
ABOUT YES TV
YES TV is a commercial television station committed to positive, family-friendly, entertainment programming. YES TV is licensed and regulated by the CRTC as a religious channel and an exclusively Canadian television station, available in 6.9 million homes across Canada.
YES TV consists of three over-the-air conventional stations, two local stations, CKCS-DT (Calgary, AB) and CKES-DT (Edmonton, AB), and one regional broadcaster, CITS-DT (Hamilton, ON). The regional broadcaster primarily reaches the Greater Toronto Area with re-broadcast transmitters in Kitchener, London, and Ottawa. YES TV is a brand of CTS, a Canadian incorporated non-profit.www.yestv.com
ABOUT TRICORD MEDIA INC.
Tricord Media is an international distributor of faith and family values content. It is a non-profit corporation that supports content with positive moral messages, inspiring people to transform lives and communities. Tricord Media strives to bring spiritually uplifting and wholesome programs for all family members to enjoy. www.tricordmedia.ca
* Source: Numeris PPM TV+. Persons 2+. Total Canada. YES (3: CITS, CKCS, CKES). BY2015-2016 wk1-52, BY 2013-2014 Wk1-52.