News Release Preparation and Distribution
You need a well-crafted news release sent through CCNS when:
- A significant development has occurred in your organization and you want Canada’s faith community to know
- The public needs to be alerted to an upcoming event
- You are hoping for in-depth coverage of an issue in the media
- You want to go beyond your own social media network and ensure that a varied and ever-growing network of thought influencers in Canada hear your story.
When your news release is polished and ready to go, distribute it through the CCNS network of newspapers, radio stations, television stations, websites, bloggers, journalists and others interested in your news. Click here for packages and costs.
At CCNS, we know how to craft attention-grabbing news releases certain to captivate media interest. We know the media who are interested in your stories. Contact us.
What we can guarantee:
At CCNS we guarantee you the highest level of personalized customer service possible. We guarantee that your release will be sent out to a Canadian Christian distribution list that is constantly being updated, developed and enhanced. We not only pay attention to you, our customers, but we also check in with our media points regularly to make sure they are also satisfied with our service. It is the media’s decision ultimately whether they pursue your story or not. What we can guarantee is that the media like to receive your news, they like how CCNS delivers it, and they pay attention to the releases that come from CCNS. Strategic editors will also save releases for future themes and stories.
For more information on our service and on press releases in general, click here, for a free resource CCNS developed for the Canadian Council of Christian Charities.
How it works in four simple steps:
When your news release is finalized and ready for distribution, CCNS formats the content and distributes your release to journalists across town or across the country.
Step 1: You send us your ready-to-go release in a word document, and your logo or accompanying photos in high resolution jpeg format. Be sure to include contact information for interested media. Send this material directly to email@example.com
Step 2: Within 24 hours you will receive a preview email so you can see your release exactly how our lists of media, bloggers, podcasters and news consumers will see it. We will work with you to make any corrections or adjustments.
Step 3: CCNS distributes your news release far and wide, including on our own social media channels. We will send you a link to the news release on our own site, where it will remain.
Step 4: We will send you a summary of your “open report” so you will know the open rate and a sampling of media outlets that viewed your release. And that’s it!
It’s effective. It’s easy. It’s getting good news to good places.