FOR IMMEDIATE RELEASE
Media contact: Shannon Mischuk
shannon@grafmartin.com
519-342-3703 ext. 107
Graf-Martin Communications Inc. Named ‘Business of the Year’ by Greater Kitchener-Waterloo Chamber of Commerce
WATERLOO, Ont., April 3, 2023 – Elmira-based marketing agency, Graf-Martin Communications Inc. has been awarded Business of the Year (one to ten employees) by the Greater Kitchener-Waterloo Chamber of Commerce at the Business Excellence Awards Gala on March 23, 2023. The event is dedicated to recognizing outstanding business achievements for the 2022 calendar year. During a time when many organizations were mitigating risk by cutting back on expendable marketing expenses, Graf-Martin Communications Inc. believed that during a tough economic period, there is a unique opportunity to re-envision how things have been done, get creative and forge new paths – both for themselves and their clients.
“During the height of the pandemic, the uncertainty felt by organizations we serve was palpable. Leaders were concerned about how job losses, lockdowns, and business closures would affect donor behaviour and their ability to achieve their mission. The way fundraising was being done had to change in order to meet the needs on the field,” said Ellen Graf-Martin, President and Founder of Graf-Martin Communications Inc. “As a team, we decided to come alongside those who wanted to intentionally shift into a refreshed mission. The organizations who have worked with us for the past two years have seen budgets surpassed and their share of voice and volunteer bases increased. In one of the toughest times in recent history, we have good news to share – our clients are thriving.”
The Business of the Year achievement is given to an outstanding business or organization with one to ten, full-time employees in the past year that has: been operational for a minimum of two consecutive years, demonstrated innovative and proactive leadership within their business or industry, and measurable success as a business, practiced good corporate citizenship and made exceptional contributions by promoting community betterment.
The Women Business Enterprises Council certified agency was also recognized for launching The Change Makers Podcast, one of the firsts of its kind in the Canadian nonprofit sector, and a brand new, accessible fundraising platform launching spring 2023, Fundraising for Good.
“Graf-Martin Communications Inc. has made a significant impact in supporting non-profit organizations, shifting dramatically to develop accessible solutions,” said Ian McLean, President of the Greater Kitchener-Waterloo Chamber of Commerce. “They have seen great overall success with high employee satisfaction scores, amazing client retention, and steady growth in revenue.”
Graf-Martin Communications Inc. has grown year-over-year since its inception in 2008, without acquiring debt. This ensures that employees have stable jobs, and growth opportunities, and can focus on the work they love to do. What started as a potential freelance opportunity for Graf-Martin, is now a small business with ten employees and multiple contractors who are committed to resourcing an under-served, under-resourced charitable sector.
The Business Excellence Awards Gala (BEA Gala) is one of the region’s premiere events. It is produced by the Greater Kitchener-Waterloo Chamber of Commerce which recognizes outstanding local businesses and their achievements. Every year, the BEA Gala is attended by over 900 members, representing organizations of every size – small, medium, and international, including the area’s most respected and recognized industry leaders.
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About Graf-Martin
Since 2008, Graf-Martin has provided award-winning, excellent integrated brand strategy, publicity, social media marketing, and strategic marketing communications services to strengthen organizations committed to hope, generosity, and justice. Graf-Martin’s team of skilled marketing and communications experts generously offer their skill, experience, and robust toolbox to develop and implement strategic publicity campaigns, integrated marketing solutions, strategic branding, and fundraising that connects. Visit grafmartin.com to learn more.
About the Greater Kitchener Waterloo Chamber of Commerce
The Greater Kitchener Waterloo Chamber of Commerce is a strong advocate for the continued development of our community and a partner for prosperity. By working together and focusing on initiatives that support growth, members use the services of the Chamber as an important catalyst for their business success. Recognized as a leader in one of Canada’s most forward-thinking business communities, the Chamber is committed to serving, leading, and supporting the business community in Kitchener Waterloo.
The Cambridge Chamber of Commerce is committed to the enhancement of economic prosperity and the quality of life in Cambridge. A non-partisan organization funded solely by memberships, the Chamber works hard to address concerns of business, provide access to information resources and represent members at the municipal, provincial, and federal levels of government. With more than 1,800 member firms, the Chamber’s strength is clearly in its hardworking volunteers and committees addressing issues affecting local business and providing practical solutions. Learn more at greaterkwchamber.com.